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Steps to successfully market your project


Steps to successfully market your project

1- Conducting market research

Heading a Market Research Post How do I market my project is not absurd.  Market research is an essential part of developing your marketing strategy.  It is about collecting information that provides an accurate view of the way your customers think, buying patterns, and the appropriate location for the product or service you intend to market.  Market research can also help you make initial sales forecasts, monitor market trends, and monitor the movements of your competitors.

2- Analyze your target markets

Trying to promote your product or service to everyone can be costly and ineffective.  Grouping or segmenting your potential customers based on certain characteristics will help you focus your marketing efforts.
The division generally depends on factors such as:


Age, gender, education level, income, and occupation

Loyalty, willingness to buy, usage rates

Social class and personality type

The target market must need your product or service and be willing to pay for your offer.

3- Select your selling offers

Selling offers are the reason why your customers buy from you instead of your competitors, it's what makes your business stand out from the crowd.  It is important to give a unique touch to what you do and to be able to show that to your potential clients.  How you handle these things reflects your ingenuity and skill.
Develop your selling proposition by answering the following questions:

  • What do you love most about your products and services?
  • What special or cognitive skills do you have?
  • What makes your customers choose your company over your competitors?
  • How do your customers benefit from buying your products or services?
  • What aspects do you highlight in general when you describe your project?

4- Create your brand

Every project, regardless of its size, is likely to need a brand.  A brand is more than just a logo or a color.  A good brand connects you emotionally with your target customers and conveys who you are, what you stand for, and what you can offer them.

5- Choose your marketing methods

While there are plenty of marketing methods available, keep your target audience in mind when adopting a method.
Options include a business website, social media, blogs, brochures and flyers, networking and awareness events, print advertising, word of mouth…

6- Set your goals and budget

Marketing objectives will help you define what you want to achieve through your marketing activities.  Your goals should be specific, measurable, achievable, and appropriate.
You will also need to budget for your marketing activities.  Your marketing budget should include:

  • Site creation and maintenance
  • search engine optimization strategy
  • Brand design
  • Printing promotional materials (business cards, brochures, banners, etc.)
  • Advertising campaigns
  • Donations and grants
  • Hiring employees to carry out marketing activities.
  • Tip: You should spend between three and five percent of your actual or projected annual sales on marketing.  If your business is new, you may need to set aside more funds initially to build your business brief.

7- Take care of your loyal customers

Your customers are the key to your success, so it is important to take care of them and encourage their loyalty to your services.  Providing exceptional customer service will set you apart from your competition and will keep people coming back to you.

Strategies to take care of your loyal customers include:
  1. Communicate regularly with customers through social media, blogs, or electronic news
  1. Provide after-sales follow-up
  1. keep your promises
  1. You can also risk offering benefits that exceed initial expectations
  1. Use feedback and complaints as an opportunity to improve services
  1. listen to customers
  1. Train employees on customer service and basic sales processes.

8- Monitoring and reviewing

It is important to monitor and review marketing activities regularly to determine if they are achieving the desired results.  You should review your marketing plan every three months in the early stages of a project to ensure that your activities support your strategy. 

Once your business is more established, review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your industry.

Monitoring activities may include reviewing your sales figures on a regular (monthly) basis or monitoring customer activity during an advertising campaign.  You can also use free analytics tools to determine the effectiveness of your campaigns on social media or websites.

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