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  e-marketing is one of the general branches of marketing, and it is also called (digital marketing), or (network marketing), which is the strategy that is used to organize the methods of modern communication technology, by transforming the virtual market into a tangible reality.




  E-marketing is an important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing method that seeks to achieve its goals via the Internet, and is also described as the process of applying the general principles of marketing science through the use of electronic media, in particular the use of the Internet. 



 Advantages of e-marketing The possibility of developing a relationship with customers significantly, where continuous interaction is available, and despite that, some customers resist this and consider it intrusive and negative privacy, but the use of voluntary reporting techniques is becoming more and more acceptable among people, especially among those who frequent commercial websites.


  The use of e-marketing to win customers to achieve a great benefit to sell on a site and gain customer loyalty.  



Ease of obtaining any information related to the product, the possibility of obtaining the required commodity in a short period, and crossing borders regardless of the location of the commodity, which leads to the entry of the commodity to the world and its popularity in a rapid manner. 



 Opening the door for everyone to e-marketing, and this is not limited to well-known large companies, but the ordinary individual or small company can easily participate in marketing



 Low cost and ease of implementation compared to traditional marketing.



  The possibility of ordering the commodity directly by sending a request through the website related to the company. 




As for traditional marketing, the commodity cannot be ordered directly through customers.  


Ease of displaying all the company's goods and services through the website, and this is difficult to happen in traditional marketing because of the need for a large place to display them


Ways of e-marketing success 


The quality of the product and service that can be marketed, as e-marketing contains many methods, so the appropriate ones must be chosen.


  The budget is set for e-marketing operations through the Internet, based on which the marketing campaigns for the commodity are carried out. 


 The marketer's experience in terms of how he deals with e-marketing mechanisms and the continuous development in the use of e-marketing science in a digital marketing environment. 


 Types of E-Marketing E-marketing is through the following:


 Free advertising sites on the Internet. 


  • Specialized forums, and general.s
  • ite pages. 
  • Website directories and indexes.
  • social media. 
  • Email campaigns. 
  • through the videos. 
  • blogging.  
  • newspapers and magazines